Since our founding in 2019, NativeResearch has grown into a trusted partner of top consultancies.
Our story began with a clear vision:
To empower top consultancies
with the best primary data.
Coming from a top tier consultancy, our foundation is built on a deep understanding of the consulting landscape.
We know that high-quality data is the backbone of impactful business decisions.
That’s why we’re committed to delivering precise, actionable insights that are tailored to each client’s unique needs.
Our team is made up of senior experts who’ve honed their skills at some of the top market research firms. Together, we bring a wealth of experience from all areas of consumer insights.
With Native Research, you’re not just getting data; you’re gaining a partner dedicated to your success.
This is NativeResearch
The People
Johannes Nass
Managing Director & Founder
Former BCG (Consultant)
Areas of expertise: FMCG, Retail, Revenue Management
Areas of expertise: FMCG, Retail, Revenue Management
Tomas Andor
Managing Director
Former BCG (Partner and Associate Director), Ipsos, Harris Interactive
Areas of expertise: Customer-centricity, CPG, Sales and Pricing
Areas of expertise: Customer-centricity, CPG, Sales and Pricing
Yvonne Staack
Senior Director - Insights
Former McKinsey (Senior Expert - Marketing & Customer Insights)
Areas of expertise: Consumer industries, Strategic Segmentation, Branding, Pricing
Areas of expertise: Consumer industries, Strategic Segmentation, Branding, Pricing
Hanno Stier
Head of Customer Research
Former Ipsos, ECE
Areas of expertise: B2B diagnostics, complex research methodologies
Areas of expertise: B2B diagnostics, complex research methodologies
Raoul Gassner
Associate Director - Survey Analytics
Former Ipsos
Areas of expertise: Data science, advanced survey analytics
Areas of expertise: Data science, advanced survey analytics
Alexander Makosch
Associate Director - Insights
Former Quantilope, Ipsos
Areas of expertise: Brand tracking, advertisement research, OTC
Areas of expertise: Brand tracking, advertisement research, OTC
Julie Yakimenko
Associate Director - Insights
Former Strategic Research, Atheneum
Areas of expertise: B2B niche targets, MENA sourcing, marketing consulting
Areas of expertise: B2B niche targets, MENA sourcing, marketing consulting
Carsten Hildebrandt
Associate Director - Insights
Former Harris Interactive, Decode
Areas of expertise: Multi-variate analysis, Implicit methods
Areas of expertise: Multi-variate analysis, Implicit methods
Chantal Aberdeen
Project Leader - Insights
Former Thinks Insight & Strategy
Areas of expertise: Qualitative research, complex multi-market project coordination
Areas of expertise: Qualitative research, complex multi-market project coordination
Juan Caneda
Director – Survey Engineering
Former Harris Interactive
Areas of expertise: Logics of highest complexity, advanced customizations
Areas of expertise: Logics of highest complexity, advanced customizations
Rachna Garg
Associate Director – Survey Engineering
Former Toluna
Areas of expertise: Cross-tool programming, Javascript and CSS
Areas of expertise: Cross-tool programming, Javascript and CSS
Nicolae Stanescu
Project Leader – Survey Engineering
Former Ipsos
Areas of expertise: Logics of highest complexity, advanced customizations
Areas of expertise: Logics of highest complexity, advanced customizations
Alex Rodriguez
Associate Director – Operations and Sourcing
Former Dynata
Areas of expertise: Panel quality evaluation, data quality
Areas of expertise: Panel quality evaluation, data quality
Oliver Toman
Project Leader – Operations and Sourcing
Former Toluna
Areas of expertise: Process efficiency, tool application
Areas of expertise: Process efficiency, tool application