The game has changed… and we know that.
Modern companies understand the value of the customer’s voice. In order to meet the requirements of customer-centric organisations, we need to think beyond traditional market research. We enable you to unleash the full potential of data-driven decision making by combining the three ingredients that really make the difference.
Welcome to business intelligence 2024.
01
Partnership on eye level
Modern companies understand the value of the customer’s voice. In order to meet the requirements of customer-centric organisations, we need to think beyond traditional market research. We enable you to unleash the full potential of data-driven decision making by combining the three ingredients that really make the difference.
02
Technology and methods
We combine our broad methodology portfolio with state of the art technology tools in order to realize your research goals. Wherever there is no quality solution on the market, we close the gap ourselves. This way we ensure highest speed to insights.
03
High performance team
Our team constellation comprises people with complementary backgrounds and yearlong working experiences. Prior work for top management consultancies, membership of survey engine developer forums, and execution of countless research projects form the basis for a powerful collaboration.
Work with us
Understand and identify consumer behavior in clearly defined segments. Prioritise your effort on the right target groups for future growth.
Find the sweet spot of your brand with a clear understanding of the targeted positioning. In case of a broader portfolio, precisely synchronize each brand in order to avoid cannibalization and fully exploit your market potential.
Translate customer data to fuel your product innovation pipeline and stay ahead of the market. Pave the way for successful entry points with pricing and packaging.
… with the customer journey. Customers are divers and complex. Get to know your customers better and find out what motivates them to make purchase decisions. Study key drivers in their behavior in detail that significantly influence buying decisions.
Meet the core team
Johannes Nass
Founder & Managing Director
Former BCG consultant and enthusiast for the combination of strategy and consumer data
Hanno Stier
Director Consumer Insights
10-year experience in research consulting including customer segmentations, brand tracking, conjoint analysis
Julie Yakimenko
Associate Director Consumer Insights
Over 5-years experience in research consulting with a deep focus on customer profiling and segmentations
Raoul Gassner
Associate Director Analytics
5-years background in application of research data in conjunction with dashboarding software
Get started
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